I have decided that for my FMP, I am going to be creating two printed advertisements to raise awareness of domestic abuse. The reason I decided on this as opposed to the single photograph or the photography series is because I personally feel that a printed advert would have a greater impact on the audience. Depending on how I decide to approach the ad (be it from the victim/outsider/abuser's points of view) I could use juxtapositions to make the audience feel uncomfortable, or I could go for some photo manipulation which shocks the audience. I also decided on this idea, as for me, it is more financially achievable, as I won't have to send away for prints of the photographs. I can print the advertisements out with a standard printer and laminate them. I'll also be able to post them onto social media to get them more attention.
After doing some research into printed ads, I have found that the most effective ones are the ones which make the audience feel uncomfortable or shocked, as when they're feeling like this, they will be more inclined to take action. When I viewed some ads, such as the homeless ad featured in my research blog, it made me feel uncomfortable and look into ways to help the homeless.
I'm really excited to see where I can go with this project and what result I will get. My main outcome for this project would to be to create a really successful advertisement which has a strong impact on the viewer. It would also be amazing if a domestic abuse charity of some sorts would like to use my advertisement, however I'm not sure this will be possible- it just depends on how well I do!
After doing some research into printed ads, I have found that the most effective ones are the ones which make the audience feel uncomfortable or shocked, as when they're feeling like this, they will be more inclined to take action. When I viewed some ads, such as the homeless ad featured in my research blog, it made me feel uncomfortable and look into ways to help the homeless.
I'm really excited to see where I can go with this project and what result I will get. My main outcome for this project would to be to create a really successful advertisement which has a strong impact on the viewer. It would also be amazing if a domestic abuse charity of some sorts would like to use my advertisement, however I'm not sure this will be possible- it just depends on how well I do!